Trademark Restoration is proud and happy to go Green. Some decisions come easier than others; offering green alternatives was an easy decision for us. As a matter of fact, you will be pleasantly surprised to find many of the products and systems we have been offering for years are already Green!


  • Cool roofs can stay 50° – 100° cooler in the hot sun.
  • Reduce energy costs.
  • Improve internal comfort.
  • Help reduce the ‘heat island’ effect.


grennVentilation – Possibly the most important factor and least expensive to achieve more efficiency is proper ventilation. This allows continuous airflow in attics, which can reach an excess of 160° or more. GAF estimates 9 out of 10 homes do not have adequate ventilation (2007).

The rule of thumb is for every 300 sq. ft. of attics space; you need 1 sq. ft. of ventilation (equal mix of intake and exhaust).

For as little as a few hundred dollars, you can even retro-fit your existing roof and add vents while you watch your electric bill go down.

Ask you estimator about options.

Energy Star Rated Roofing Materials – Energy Star specifies a reflectivity rating for many low slope and steep slope products. The following guidelines are for all roof types in general (even those not covered by the tax credit):


Low Slope Steep Slope
Initial Reflectance 0.65 0.25
Reflectance after 3 years 0.50 0.15

Color – Generally speaking, lighter colors reflect sunlight while darker colors absorb sunlight. The lighter the roof material, the higher the reflectivity.

However, many manufacturer products are well within and some above the Energy Star spec for high reflectivity including colors that have been popular for years.

Check with your estimator for the list of colors and reflectivity ratings provided by the CRRC.

Organizations and Other Energy Efficient Roofing Resources

Trademark Restoration ‘Energy Efficient’ Products

Trademark Restoration provides many options of product by qualified manufacturers that are Energy Star partners such as: GAF/Elk, Tamko, Malarkey, CertainTeed, Owens Corning and Pro-Tech Foam.

The list of qualified items is continually evolving. Check with your Trademark Restoration estimator or the manufacturer’s websites directly to see the updated products.

Tax benefits through government programs are constantly changing. It is best to check with your tax professional for the most current details. The good news is that even if your new roof does not qualify for a credit, you can still save with an Energy Star rated product! Visit and click the Tax Credits for Energy Efficiency button on the bottom left for more information.